# Conversion rate (car sales)

> The conversion rate in car sales is the share of leads that end as a sold car, measured over a fixed period. It is calculated as sales divided by leads in the same period. The rate is usually also tracked per stage: lead to contact, contact to test drive, test drive to signed order.

**Source:** https://carruslink.com/en/ordbog/konverteringsrate-bilsalg/
**Glossary:** https://carruslink.com/en/ordbog/
**Category:** Data and registries
**Last updated:** 2026-08-19

A single overall rate hides where the loss happens. Stage-by-stage measurement shows whether the problem is response time, test drives or closing.

Rates cannot be compared across dealers without the same definition of a lead. Counting phone calls changes the picture.

Improvement rarely comes from more leads, but from moving one stage by a few percentage points.

## In CARRUSLiNK

CARRUSLiNK measures conversion per pipeline stage and per lead source, making it visible where customers drop off.

## Related

- Salgspipeline: https://carruslink.com/en/ordbog/salgspipeline
- Responstid på lead: https://carruslink.com/en/ordbog/responstid-lead
- Benchmark: https://carruslink.com/en/benchmark

— CARRUSLiNK · https://carruslink.com/en/ordbog/konverteringsrate-bilsalg/