# Release deadline

> A release deadline is the agreed period during which a car only works internally against the dealership's own customer base before it is released to listing portals. The deadline turns the sequence between owned and bought demand into a measurable decision rather than an accident of preparation and memory.

**Source:** https://carruslink.com/en/ordbog/frigivelsesfrist/
**Glossary:** https://carruslink.com/en/ordbog/
**Category:** Sales and leads
**Last updated:** 2026-08-19

The deadline must be short enough not to delay the sale and long enough for a match to become a confirmed meeting. There is no industry answer we can document; set it and adjust it on your own data.

The deadline should be enforced automatically. If release depends on an employee remembering it, the period becomes random in practice.

A car with a confirmed meeting can be held beyond the deadline, but the exception must be visible and justified — otherwise unsold stock accumulates without external exposure.

## In CARRUSLiNK

CARRUSLiNK makes release a flow: the car is matched internally and distribution to the portals is triggered on the deadline the dealership sets.

## Related

- Owned demand: https://carruslink.com/en/ordbog/owned-demand
- Matchhastighed: https://carruslink.com/en/ordbog/matchhastighed
- Eget kundekartotek: https://carruslink.com/en/eget-kundekartotek

— CARRUSLiNK · https://carruslink.com/en/ordbog/frigivelsesfrist/