# CRM for car dealers

> A CRM for car dealers is a customer system where the industry's own objects are built in: vehicle, lead, test drive, sales contract, trade-in, service agreement and leasing contract. It differs from a generic CRM by knowing vehicle data, portals and registries, so the salesperson does not have to build the process from scratch.

**Source:** https://carruslink.com/en/ordbog/crm-til-bilforhandlere/
**Glossary:** https://carruslink.com/en/ordbog/
**Category:** Systems

A generic CRM can be configured for car sales, but it knows nothing about registration numbers, VINs, margin-scheme VAT or contract expiry. The result is fields with the wrong names and a process nobody follows.

The industry-specific requirement is that a registration-number lookup pulls the vehicle data, that a sales contract can be signed, and that leasing contracts carry an expiry date that triggers action.

A dealer CRM does not necessarily replace a DMS. The two solve different problems: the DMS runs the vehicle, the accounts and the workshop; the CRM runs the customer and the sale.

## In CARRUSLiNK

CARRUSLiNK ships with the industry's objects from day one and sits on top of the DMS the dealer already runs.

## Related

- CRM til bilforhandlere: https://carruslink.com/en/crm-til-bilforhandlere
- Forskellen på CRM og DMS: https://carruslink.com/en/guides/crm-vs-dms-forskel
- Bedste CRM til bilforhandlere: https://carruslink.com/en/guides/bedste-crm-bilforhandlere

— CARRUSLiNK · https://carruslink.com/en/ordbog/crm-til-bilforhandlere/