# CARRUSLiNK vs Bilinfo, what's the difference for a dealership in 2026?

> Bilinfo is a well-known solution in the Danish car industry, mainly for stock and AutoTrader syndication. CARRUSLiNK is a modern CRM/operating system for the whole dealership. Here's the honest comparison, where they overlap, where they differ, and what you should pick based on need.

**Source:** https://carruslink.com/en/guides/carruslink-vs-bilinfo
**Sidst opdateret:** 2026-05-25

## Short answer (TL;DR)

Bilinfo is strong on stock and ad management (AutoTrader syndication, photo flow, car presentation). CARRUSLiNK is strong on customers, follow-up, service contracts, upsell and automation across sales + workshop. They don't exclude each other, most dealerships keep Bilinfo for ads and use CARRUSLiNK as the CRM layer on top. Integration makes car data flow between them.

## Why 'Bilinfo alone is enough' typically costs you money

- Bilinfo focuses on the car, not the customer, follow-up or upsell
- No automatic SMS flows for leads, service reminders or renewal
- Service contracts don't track conversion, follow-up or renewal
- No integration between sales pipeline and workshop bookings
- The customer journey is invisible, you don't see where leads drop or which salespeople convert
- No central customer profile across sales, workshop and loan-car handling

## How to decide what you need

### 1. If you mainly sell cars online

Bilinfo is strong on AutoTrader syndication, photo flow and ad management. That's core, and CARRUSLiNK doesn't do it.

### 2. If you want to follow up customers and earn more per car

Here CARRUSLiNK wins. CRM, automation, service contract flow, SMS flows, customer profile across sales and workshop.

### 3. If you want both

Keep Bilinfo for ads and stock. Put CARRUSLiNK on top as CRM + automation. Integration syncs car and customer data between systems.

### 4. If you consider replacing Bilinfo entirely

CARRUSLiNK can via integrations handle stock + customer flow in one system. Makes sense for dealerships wanting a single system, but requires stock-flow implementation.

### 5. Check real gains on your numbers

What would 40% service contract conversion vs current 8% mean? What would lead reply under 5 min via SMS add? CARRUSLiNK can show ROI on your actual volumes.

## Where CARRUSLiNK differs from Bilinfo

- **Automation across the customer journey** — Leads, test drives, contracts, renewal, upsell, all automatic. Bilinfo has no automation layer.
- **Service contracts as revenue engine** — CARRUSLiNK tracks conversion, sends renewals, automates flow. Bilinfo is a stock solution, not a service platform.
- **SMS flows to customers** — Lead reply, reminders, ready notice, upsell, automatic from CARRUSLiNK. Not core to Bilinfo.
- **Management reports on the whole business** — Lead-to-customer rate, CLTV per customer, conversion per salesperson, on dashboard. Bilinfo shows car data, not business KPIs.
- **Industry CRM from day 1** — Configured for sales contracts, service contracts, loan cars and DMR. No 6-month setup like generic CRMs.
- **Keeps your Bilinfo + DMS** — CARRUSLiNK doesn't require you to change anything. It integrates and adds the CRM layer on top.

## Frequently asked questions

### Do I have to choose between CARRUSLiNK and Bilinfo?

Rarely, most dealerships run both. Bilinfo is strong on ads + stock, CARRUSLiNK is strong on customers + automation + service contracts. Integration syncs car data and you get the best of both worlds.

### What does CARRUSLiNK do that Bilinfo doesn't?

Automatic SMS flows. Service contract flow with conversion tracking and auto-renewal. Workshop upsell on bookings. Unified customer profile across sales + workshop. Management reports on lead-to-customer, CLTV and per-salesperson conversion.

### What does Bilinfo do that CARRUSLiNK doesn't?

AutoTrader syndication and photo flow is Bilinfo's core. Many Danish dealerships keep it even when adding CARRUSLiNK. CARRUSLiNK focuses on CRM, automation and aftersales, not ad distribution.

### Can CARRUSLiNK integrate with Bilinfo?

Yes, via API. Car data from Bilinfo syncs to CARRUSLiNK so sales and reception work on the same car information. Customer data lives in CARRUSLiNK and pushes to Bilinfo where relevant.

### What does CARRUSLiNK cost compared to Bilinfo?

CARRUSLiNK is tiered pricing from DKK 2,299/mo based on fleet size for the full platform. Bilinfo prices per car/feature. The two solve different problems, price-alone comparison doesn't make sense. On ROI: CARRUSLiNK typically generates DKK 200-500,000/year extra in upsell + contracts.

### Should I replace Bilinfo with CARRUSLiNK?

Only if you want one system instead of two. For most dealerships it's better to keep Bilinfo for what it's good at (ads) and add CARRUSLiNK for what Bilinfo doesn't do (customers, automation, aftersales).

## See CARRUSLiNK on top of Bilinfo live

30-minute demo. We show what the integration looks like and what gains you can realistically capture on contracts + automation.

— CARRUSLiNK · https://carruslink.com/en/guides/carruslink-vs-bilinfo