# How to address an inefficient sales process in the car dealership?

> An inefficient sales process is characterized by long lead response times, a low lead-to-test drive conversion rate, an unclear pipeline overview, and a lack of follow-up. Solution: implement a visual pipeline with 7 stages (lead → qualified → test drive → offer → signature → delivered) and automatic touchpoints at each step.

**Source:** https://carruslink.com/en/answers/ineffektiv-salgsproces-bil
**Hub:** Sales process
**Last updated:** 2026-06-05

- Measure current conversion rate per step before optimising
- 7 stages are typically suitable: lead, qualified, drive booked, drive done, offer, signature, delivered
- Auto-response < 5 min improves the first step
- Day-before SMS improves drive conversion by 60%
- MitID on-site improves signature conversion
- Handover-flow to workshop reduces delivery time

— CARRUSLiNK · https://carruslink.com/en/answers/ineffektiv-salgsproces-bil