# How to manage leads in car sales?

> Leads in car sales are managed by gathering all enquiries in one place, automatically responding within 5 minutes, immediately assigning to the correct salesperson, scoring leads based on behaviour, and following up for 30 days on new leads, and for 6/12/24 months on those who don't purchase. A car-specific CRM like CARRUSLiNK executes all steps.

**Source:** https://carruslink.com/en/answers/hvordan-haandterer-man-leads-bilsalg
**Hub:** Lead management
**Last updated:** 2026-06-05

In practice, this means that Bilbasen leads, website forms, phone calls, SMS, emails, and Facebook enquiries all land on the same customer card. The salesperson receives a push notification on their phone within seconds, and the customer receives an automatic reply with the car's name and a booking link for a test drive.

The most important single lever is response time. MIT/Harvard data shows that the probability of contact falls by 80% between 5 and 30 minutes. Lead-to-sale conversion typically increases by 50-100% when response time is optimised.

- Gather all lead sources in one place (Bilbasen, DBA, website, phone, SMS, email, Facebook)
- Auto-reply within 5 minutes, 24/7
- Automatic assignment based on rules (on duty, brand, geography, capacity)
- Lead scoring based on behaviour (offer opened, car viewed 3x, trade-in created)
- 30-day follow-up flow for new leads
- Reactivation at 6, 12, and 24 months for closed leads

— CARRUSLiNK · https://carruslink.com/en/answers/hvordan-haandterer-man-leads-bilsalg