# How do car dealers get more leads?

> To generate more car dealer leads, you need to optimise 9 channels: Bilbasen (30-50% of leads), DBA, Google Ads with a SKAG structure, local SEO, Facebook retargeting, customer referrals, reactivation of old leads, trade-in trigger for existing customers, and potentially Instagram for premium vehicles. CARRUSLiNK measures ROI per channel in real-time.

**Source:** https://carruslink.com/en/answers/hvordan-faar-man-flere-leads-bilforhandler
**Hub:** Lead generation
**Last updated:** 2026-06-05

The path to more leads isn't necessarily a larger budget — it's about better allocation. Typically, 30-40% of a car dealership's advertising budget is wasted on channels that don't convert. Local SEO and lead reactivation are free channels with high conversion rates.

- Bilbasen + DBA — the foundation (40-60% of leads)
- Google Ads — fastest-growing (SKAG + negative keywords)
- Local SEO + Google Business — free, high conversion (15-25%)
- Facebook retargeting + Lookalike (not cold acquisition)
- Customer referral — highest conversion (30-50%)
- Reactivation 6/12/24 months — free pipeline (10-20% conversion)
- Trade-in trigger month 36-48 (12-18% conversion)

— CARRUSLiNK · https://carruslink.com/en/answers/hvordan-faar-man-flere-leads-bilforhandler