# What is a good lease renewal rate for a leasing company?

> A healthy lease renewal rate is 35-50% for private leasing and 50-65% for commercial leasing. Top-tier companies achieve 55-65% for private and 70%+ for commercial by running a structured T-90 expiry flow, using one shared system with the dealer, and offering 'next-car' proposals based on wishlists 60 days before expiry. The market average is 10-15 percentage points below top-tier.

**Source:** https://carruslink.com/en/answers/hvor-stor-genleasings-rate-er-god-leasingselskab
**Hub:** Leasing operations
**Last updated:** 2026-06-22

The lease renewal rate differs from pure renewal by including both 'same car again' and 'new car with us'. This is the metric that truly protects the portfolio, because a customer who switches to a new model with you generates the same lifetime value as one who extends.

The three levers that lift the lease renewal rate from 30% to 55%+: early expiry flow (T-90, not T-30), wishlist-based 'next-car' proposals (matching against cars you already have or are returning), and a shared margin model between the leasing company and the dealer so it is someone's job to close the renewal.

- Private leasing — healthy level: 35-50%
- Private leasing — top-tier: 55-65%
- Commercial leasing — healthy level: 50-65%
- Commercial leasing — top-tier: 70%+
- Biggest leverage: T-90 flow + wishlist-match + shared margin
- CARRUSLiNK customers: +15-20 percentage points within 6-12 months

— CARRUSLiNK · https://carruslink.com/en/answers/hvor-stor-genleasings-rate-er-god-leasingselskab